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This web page vigorsystemsinc.com states the following, "Were changing the way people think about ad insertion and content distribution." We saw that the website also said " Grow your business with Vigors progressive technology and platform services." It also said " No more costly infrastructure or rigid workflows. Enjoy seamless collaboration, automation and superior customer support. Welcome to the new media landscape. Local TV Advertising within Reach. Centralize Your Ad Selling Infrastructure. Paving the way with the leaders of the television industry for over a decade." The header had ad insertion as the highest ranking optimized keyword. It is followed by ad insertion solutiions, ad insertion platforms, and content distribution which isn't as ranked as highly as ad insertion. The next words vigorsystemsinc.com used was content distribution platforms. content distribution solutions was included but will not be viewed by web engines.